I recently made a video tutorial on YouTube on creating hand lettered gifs. There’s a lot of ways to create animated gifs. This is just one way I create animated gifs, I’m also always still exploring other methods. This is a very simple and easy way to get started especially if you want to animate text. I’m completely obsessed with creating gifs of all types because they are catchy and very popular right now! This is the hand lettering I started out with below.
I then brought in the vector file into Photoshop, duplicated the layer four times, and added a color overlay to each layer with different colors. I set up the file as 800px by 800px square format for uploading on Instagram since that’s where I typically upload most of my work. If it’s going on a banner for a website, I would figure out the size first before you set up the Photoshop file to animate the artwork. Check out my tutorial below and let me know if you have any questions!
If you’re a small business owner, entrepreneur, or creative person, its almost necessary that you learn how to promote yourself on social media. Learn the fundamentals of branding, how to use Instagram & Facebook to promote your business online. Learn to find and define your target audience, learn what to post, learn digital tools for creating graphics on your computer and mobile device, and learn how to create video content for social media.
Worksheets and actionable checklists included to guide you and to help you with creating your own company brand book and tools for organizing your content. At the end of completing this course, you will be able to successfully use social media to grow your business online. If you’re ready to take your business to the next level to grow your presence online, doing the work will help you to understand how some of the social media platforms work together. And as an entrepreneur, I also empower you to learn all these tools at your finger tips and not have to farm out your social media to companies that may not understand your business.
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Get locked in at this rate and keep learning as I continue to update the course materials!
When you purchase “Social Media & Your Business”, you’ll also get the course, “Creating Social Media Graphics on Canva” for free! This course will be available in the next two weeks
Starting to blog about my daily/weekly thoughts! Let’s see how often I can keep up with this! I really love shooting and editing videos! Check out my channel where I will start vlogging more about all things freelancing, how to create a sustainable income as an artist and so much more! Subscribe to my channel if you like this kind of content!
Just some thoughts on going to grad school, freelancing, and working from home. The path I followed was never a straight one! Moving from California to New York and then back again to California! As creatives we are constantly changing our minds!
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How can you use Instagram to promote a sample sale or event? The Freda Salvador brand did a great job of promoting their sample event on Instagram! It was my first time ever attending a sample sale in Sausalito! I love brands and I do love quality products, yet I focus so much on building my business and working with clients that I rarely have time to go out and enjoy the morning. A friend of mine recently invited me to partake in a sample sale by Freda Salvador,a local shoe brand in the bay area. It was a very interesting experience!
The power of using social media is a great way to engage with customers about your brand. In this case they posted about their event on their Instagram account on Monday July 17 and Wednesday July 19th, for their sale that was going on that Thursday July 20th. Posting multiple times during the week right before the event is a good way for people catching your posts and seeing it at different times. You also don’t want to post more than once about an event in one day, you want to spread it out so that you don’t become too salesy or pushy about trying to sell something.
Two of my lovely friends Cigdem and my good friend Kristy visiting from San Diego, so we made a girls day of it and had brunch afterwards!
Excited customers waiting in line! The event started at 10:00 a.m., yet there were people in line even earlier! The event hosts even encouraged their customers to post their purchases on their Instagram accounts and to tag the brand for a contest. I think this is also a good strategy to get a brand promoted through other people’s accounts and to get seen on multiple accounts, this in turn brings in more traffic to a brand’s profile page.
Unfortunately they had a limited amount of shoe sizes for different shoe styles, my friends were disappointed with the selection as their sizes ranging between 6.5 – 8.5 and those sizes are very common women’s sizes. The best shoes came in very small sizes in 4 and 5.5, yet I think the majority of women don’t typically have shoe sizes that small! Many women rushed in grabbing an armful of shoes to be one of the first to try the best shoe! It seemed like the average was one to two pairs of shoes. It’s interesting that some women had no clue which ones they wanted to buy and I noticed a lot of them were standing around trying to decide which pair of shoe they wanted to invest in. I mean the shoes are quite an investment!
Woman trying to figure out which pair to buy.
It was actually also really nice that they served complimentary coffee and pastries which is a plus! I think that at any given time that a company is trying to promote an event on Instagram, it’s also a good idea to hashtag the post to specific tags so that people searching through tags can also find it. Instagram has definitely become my go to place for finding things, I typically use it to look hairstyles, study brands, and also observe brand strategy through different accounts.
Instagram has come a long way from just being a phone little app on your iPhone to give your photos a cool filter that you can share with your friends. It has become such a great way to sell products, to promote and gain brand awareness, and many more! Its a great way to showcase your brand or your work so that you can build and engage with an audience.
Some great ways to engage with people by promoting your content:
Encourage contests and have your customers tag you in their posts
Ask your audience questions, it provides great market research into their consumer habits
Experiment with different postings, something that people would respond to. Maybe a product in different colors or a variation? Maybe some inspiration photos or some process photos to show people the behind the scenes workings of your company or brand.